Copywriting Clients
This Here
This Here is a creative agency that puts real people at the heart of their work.
They create impactful, memorable moments through creative
collaborations for some of the biggest brands in the world - including The North Face and Puma.
Copywriting Project:​
In-depth copy edit of a 28-page TikTok report - including narrative restructure, rewrites and copy cuts.
Snappy headlines & Short-form copy
Added catchy headlines and subheadings throughout to engage the reader and keep them reading. Similarly, the report contains desk research, data analysis and 6 expert interviews, which I edited and presented the findings in an engaging and clear way, removing any unnecessary repetition.
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Photo credit: This Here
Layout ideas & Clear narrative flow
Good copy always keeps design and audience in mind - the main audience being Brand Managers. I edited the layout of the report to include key sections that would offer a clearer narrative flow - all while implementing This Here's witty TOV.
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Photo credit: This Here
Bright Network
Bright Network connects the next generation with the opportunities, insights and advice to succeed as the workforce of tomorrow. They do this through incredible in-person and online events, free academy courses and careers advice.
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Copywriting Project:
Career Path Guide website copy
Career Advice website copy
Content strategy and restructuring
Crafted long-form copy
Wrote a host of long-form SEO-optimized copy for 21 different sectors of Bright Network's Career Path Guide - from Accounting, Marketing and Education. I worked at three 1,000 word articles per day (8h) including content desk research and in-depth keyword analysis.
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Photo credit: Pexels
Content strategy & Restructuring
Restructured the existing Career Path Guide and Career Advice content in accordance to the new strategy and high-ranking content. I also updated the internal and external linking strategy to increase SEO, alongside adding effective CTAs and redirects.
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Photo credit: Bright Network
Anaria
Anaria is an online platform with a simple concept. They aim to publish inspiring and informative content that is accommodating to the needs of female founders in fashion.
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Copywriting Projects:
Designer profile website copy
Instagram caption copy
Long-form fashion designer profiles
Wrote informative and engaging short-form copy about four different female designers. This website copy appears on Anaria's website list.
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Photo credit: Anaria
Concise Instagram caption copy
For Anaria's Fashion Instagram page, I wrote a piece of concise copy about female fashion influencer, Tandya Stewart - focusing on her effortless style, dreamy Instagram feed and style inspiration.
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Photo credit: Anaria Fashion Instagram
Testimonials
This Here recently worked with Chloe, as the copywriter for our latest report exploring TikTok, brands, and culture. Chloe helped to shape and develop the output with equal amounts of attention to detail and creative flair. She comes highly recommended by us!
Rhianna Cohen - Creative Strategy Director at This Here
Chloe is sharp, motivated, proactive and easy to work with. She took on a project that involved writing, editing and research in unfamiliar subject areas where she used her SEO knowledge to enhance the copy. This, coupled with her writing and research skills, makes it easy to recommend her.
Hannah Munday - Content Marketing Manager at Bright Network
Chloe is extremely lovely and friendly. She is professional and efficient when it comes to delivering work. You won't regret hiring her.
Chintu Gadd - Founder of Anaria
As a researcher and writer, Chloe produced two books for The Club - Cambridge Satchel and Supreme. Both manuscripts were of very high standard and exhibited excellent use of grammar and vocabulary along with Chloe’s journalistic flair. Chloe will be a valuable asset to any research and content development team.